6 Things I Know About Postcards That You Don?t

 by: Joy Gendusa

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the ?best of the best? ? in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards.

1) I know that a postcard is better than something in an envelope.

For many reasons, the main one being, in an envelope you can?t make your potential customer see your message.

People are fast. We see and read very quickly ? actually much more quickly than we even realize.. Think about yourself ? how fast do you go through your mail and process out what you want to keep and what you don?t want to keep? Pretty darn fast. It takes fractions of seconds to go through and process in your mind ?bill, bill, advertisement, bill, advertisement, letter?? And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.

With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn?t they?

And the next time they get that same postcard in the mail, they see it again as they throw it in the trash.

Let?s face it - junk mail gets thrown away. And postcards are junk mail to a lot of people.

Although they may be junk mail, postcards get read no matter what ? even if thrown away without reading them, they get seen. It?s like the phoenix rising up from the ashes.

2) I know that if you are not doing repeat mail with your postcards you are flushing your money down the toilet.

Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything.

The long and the short of it is, if you are not up to confronting that you need to do a campaign then don?t bother being in business. Sorry if I sound a bit harsh!

3) I know that the best price is not best necessarily the best postcard.

The cheapest is not necessarily the best. The old adage ?you get what you pay for? applies here. Get whatever potential postcard company you interview to send you samples. Make sure the postcard is a very good, quality, stiff card that catches your attention. Get them to give you customer references. Call those references and find out what they think of that company?s service, product, etc.

There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don?t get your mailing out on deadline, etc. ? doing it dirt cheap might not mean getting the quality service you need or want.

4) I know that although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response. Why? Because full color on both sides is confusing. On the other hand, if you have a very aesthetic, pleasing-to-the-eye front - with a great headline - you just want to turn that postcard over and simply get the message on the back. You want good eye trail.

Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides ? but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, ?WOW!!! full color on both sides?!!? And they make it too busy. You don?t want it to be dispersing ? you want it to go like a trail. Have a start, a middle and an end.

Example: 

	Did YOU Notice this Postcard?

	Your Customers Will Notice Yours Too!

	5000 Full Color

	Super-glossy postcards

	for only

	$389

Look at it from the customer viewpoint ? really look at it from their viewpoint and you can see what I mean by eye trail.

5) I know that you should promote only one thing at a time on your postcard.

Even if you sell lots of different products, you only promote one of them. It is fine to mention them on the back of the postcard bullet pointed. But your main focus on the front of your postcard needs to be one product, service, item, what have you ? just one thing.

Say you have a flooring store and a furniture showroom in the back. Your postcard should only talk about flooring. It is not that people who are looking for flooring are not also looking for furniture ? it?s just too much information on the front of postcard.

The purpose of a postcard is to get your prospect interested with one thing. You can put on the back as just a mention: ?We also have a giant showroom full of furniture.?

But on the front ? one item! ONE ITEM!

If a company sells hot tubs, above-ground pools and jungle gyms they need to pick the one that gives them the most income and make their postcard about that.

6) And I know that a person could grow a company with no other marketing media.

With postcards alone, one could take a company from zero to over a million bucks in revenue or more. How do I know? Because I did it.

We mailed postcards every single week, and the more postcards we mailed out, the more we grew. Yes, it is good to diversify and as we grew and became more successful and had more money to try other media, we did. Some we kept and some we nixed. Postcards are a staple that works no matter what.

These six points of postcard marketing data are proven techniques of making your postcards WOW your prospective clients while at the same time being faithful to the time-honored methods that have proven to get more bang for your buck. These tips are what will put your postcard in a class all by itself.

About The Author

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She knows so much about postcards because that is the only marketing medium she used to grow her company in its first few years. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she?s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com


A Guide To Writing Successful Website Copy

A Guide To Writing Successful Website Copy


 by: Steve Hattrick

We all know that the lion?s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.

There?s a lot of information around about how to incorporate keyword phrases into your HTML meta tags. But that?s only half the battle. You need to think of these tags as street-signs. That?s how the search engines view them. They look at your tags and then at your copy. If the keywords you use in your tags aren?t used in your copy, your site won?t be indexed for those keywords.

But the search engines don?t stop there. They also consider how often the keyword phrase is used...

A Guide To Writing Successful Website Copy
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A Closet Full Of Clothes And Nothing To Wear

A Closet Full Of Clothes And Nothing To Wear


 by: Janice Wee

Is your closet brimming with clothes yet somehow, you still have nothing suitable for the occasion?

Looks like it is time to reorganize your wardrobe.

What you don't see, you probably wouldn't wear. The perfect outfit for the occasion is hiding somewhere in your closet. You just don't see it. You have to clear the clutter before you can find your outfit.

Step 1. Go through everything in your closet to see if it still fits you. If the item fits, put it in the keep pile. If it doesn't, put it in the discard pile.

Step 2. Go through the keep pile. Is anything there really out of fashion? Don't wait for it to get back in fashion. If that look every comes back, you can buy a new, more updated version. Put all these outdated item in the discard pile.

Step 3. If you are broke, you can sell the items in the discard pile on ebay. If you want help the needy, you could...

A Closet Full Of Clothes And Nothing To Wear
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About Furniture Rental

About Furniture Rental


 by: Kyle Thomas Haley

There are many businesses out there which rent furniture by the month. You need a couch? Rent one for only $40 per month. Need a lamp? You can get one for $12 a month. Now, let?s see, in one year you would have paid $480 to use the couch and you wouldn?t own it. The lamp would have cost you $144 and it?s the same situation ~ at the end of your lease, you still own nothing.

Most of us would think it foolish to rent furniture. But, that isn?t always the case. There are situations where renting may be the best option. Consider these scenarios:

? Your company transfers you to a new location but the rest of your family is staying in your present home until the school year ends and that?s 4 months away. You buy a house and live in it until your family arrives. Do you go out and buy new furniture or do you rent a few necessities in the meantime?

? Right after you get married, you move into...

About Furniture Rental
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Top 3 Tips For Buying Office Furniture

Top 3 Tips For Buying Office Furniture


 by: Roger Wembley

The topic of office furniture is about as exciting as watching the grass grow to some people. Generally, these people see buying office furniture as a necessary evil which requires them to search through the numerous offering of different manufacturers to finally find that perfect piece that they?ve been looking for. While the topic of office chairs and other office furniture items might seem a little dull to the new shopper, there are plenty of ways to make it exciting. Yes. Exciting!

1) Let?s start with Ebay. Guess what? Ebay is one of the largest (if not the largest) shopping experiences in the world right now (and probably into the near future). Ebay has grown massively during the last and it currently the largest used car dealer on the planet. How does this relate to office furniture? Simple. Office furniture can be bought on Ebay. And cheaply. I regularly buy items for 50% off on...

Top 3 Tips For Buying Office Furniture
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